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Head of Performance Marketing and Product Communication (w/m/d)

Job title: Head of Performance Marketing and Product Communication (w/m/d)
Contract type: Permanent
Location: Berlin, Würzburg or Home Office
Specialisation:
Reference: DE_REC_000201[938]
Contact email: info.de@jac-recruitment.com
Job published: 17 days ago

Overview

A Berlin Start up is looking for a talented and creative Head of Performance Marketing and Product Communication (w/m/d) experienced in international startups who is Data-driven,  possesses a strong knowledge of marketing automation systems and CRM, has a deep understanding of sales processes and has carried comparable roles in the EMEA and US markets.

The company is offering:

  • Modern offices with ergonomic, non-Ikea chairs
  • Flexible working hours and the possibility of home-office
  • A strong emphasis on a Positive Intercultural Environment and Diverse Culture (Diversity, Equity and Inclusion matters.)
  • Excellent professional development opportunities through a generous educational budget and clear career levels
  • Wellness budget (Urban Sports Club, Counselling through Better Health, company organized marathons)
  • High end coffee, snacks, fruits, beers and sodas
  • Supplement for daycare
  • Language courses, custom to your level and lifestyle
  • Virtual ESOP for all employees, because ownership at all levels matter

Responsibilities

  • develop and extended our marketing activities for the EMEA and the US market, focusing on demand generation, product communication and customer journeys
  • develop and execute strategies for inbound marketing  
  • expand ongoing communication activities  to prospects and existing customers 
  • develop automatic systems, leveraging our existing Salesforce and Pardot environments 
  • translate solution sales techniques into marketing activities and create measurable KPIs
  • build and manage a Marketing team

Requirements

  • Strong background in B2B product marketing 
  • Educational background in Marketing
  • A solid understanding of product marketing and  demand generation in  B2B
  • Have worked within companies using Solution Sales, Force Management, Spin or similar techniques 
  • Extended experience in international marketing with a focus on the EMEA and US markets
  • Several years of experience working  in fast pace international companies 
  • Proven experience in managing international on-site and remote teams of up to 10 individuals
  • Considerable  experience in  online marketing on Google, LinkedIn and Xing 
  • In-depth knowledge to establish new brands and products, ideally  for startups 
  • Fluent in German, at least C2 according to the CEFR. Proficiency in English. English is the language of the office. Other languages are a plus