COMPANY OVERVIEW
A Munich-based AI technology company backed by a global industrial group is expanding its commercial team in Germany. The company combines the financial stability of a large enterprise with the agility and innovation of a startup. Its flagship GenAI platform is designed for the German Mittelstand, enabling secure knowledge management, internal search, and intelligent automation.
The team currently consists of a small group and is scaling rapidly. The company operates 100% on-site to foster fast feedback loops, collaborative learning, and a strong team culture.
JOB RESPONSIBILITIES
This Marketing Lead position is a key strategic hire for this company as we expand our direct presence and accelerate market entry in Germany. Unlike pure startups, we offer the financial stability and resources of major group, but operate in Munich with the speed, energy, and ownership of a fast-moving tech company.
As a Marketing Lead (SaaS, DACH), you will be responsible for:
Leading digital and performance marketing campaigns from strategy to execution
Building growth loops and conversion-focused user journeys
Managing content funnels, lead nurturing, and marketing automation workflows
Analyzing campaign data and user behavior to optimize performance
Producing brand-consistent content across channels (visual, written, short-form video)
Collaborating with product and engineering teams to align messaging with product value
Shaping the company’s brand presence and marketing playbook in the DACH region
Attractive Points
Direct access to founders and cross-functional teams
Full ownership of marketing strategy and execution
Opportunity to shape brand and influence product direction
Financial stability with startup-level agility
Clear career path toward leadership or specialist roles
Hands-on environment with fast decision-making and open feedback culture
JOB REQUIREMENTS
Mandatory Qualifications (All must be met):
Native-level German (spoken and written)
5+ years of experience in digital/performance marketing, ideally in SaaS or tech
Proven ability to plan, execute, and evaluate campaigns independently
Experience with marketing automation, analytics tools, and content platforms
Strong understanding of growth funnels, conversion optimization, and ROI metrics
Creative and analytical mindset with hands-on execution skills
Willingness to work 100% onsite in Munich (no remote/hybrid)
Full legal right to work in Germany
BENEFITS
Salary Range: €75,000–€90,000 gross per annum
Work Style: 100% onsite in Munich
Team Environment: Agile, collaborative, and high-ownership culture
Career Growth: Clear path toward leadership or specialist roles
Learning & Development: Direct access to founders and product teams
Apply online or feel free to contact me directly for more information about this opportunity.
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