COMPANY OVERVIEW
A Munich-based AI technology company backed by a global industrial group is expanding its commercial team in Germany. The company combines the financial stability of a large enterprise with the agility and innovation of a startup. Its flagship GenAI platform is designed for the German Mittelstand, enabling secure knowledge management, internal search, and intelligent automation.
The team currently consists of a small group and is scaling rapidly. The company operates 100% on-site to foster fast feedback loops, collaborative learning, and a strong team culture.
This Marketing Lead position is a key strategic hire for this company as we expand our direct presence and accelerate market entry in Germany. Unlike pure startups, we offer the financial stability and resources of major group, but operate in Munich with the speed, energy, and ownership of a fast-moving tech company.
As a Marketing Lead (SaaS, DACH), you will be responsible for:
- Leading digital and performance marketing campaigns from strategy to execution
- Building growth loops and conversion-focused user journeys
- Managing content funnels, lead nurturing, and marketing automation workflows
- Analyzing campaign data and user behavior to optimize performance
- Producing brand-consistent content across channels (visual, written, short-form video)
- Collaborating with product and engineering teams to align messaging with product value
- Shaping the company’s brand presence and marketing playbook in the DACH region
- Direct access to founders and cross-functional teams
- Full ownership of marketing strategy and execution
- Opportunity to shape brand and influence product direction
- Financial stability with startup-level agility
- Clear career path toward leadership or specialist roles
- Hands-on environment with fast decision-making and open feedback culture
JOB REQUIREMENTS
Mandatory Qualifications (All must be met):
- Native-level German (spoken and written)
- 5+ years of experience in digital/performance marketing, ideally in SaaS or tech
- Proven ability to plan, execute, and evaluate campaigns independently
- Experience with marketing automation, analytics tools, and content platforms
- Strong understanding of growth funnels, conversion optimization, and ROI metrics
- Creative and analytical mindset with hands-on execution skills
- Willingness to work 100% onsite in Munich (no remote/hybrid)
- Full legal right to work in Germany
- Salary Range: €75,000–€90,000 gross per annum
- Work Style: 100% onsite in Munich
- Team Environment: Agile, collaborative, and high-ownership culture
- Career Growth: Clear path toward leadership or specialist roles
- Learning & Development: Direct access to founders and product teams
Apply online or feel free to contact me directly for more information about this opportunity.
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