COMPANY OVERVIEW
Our client - A leading Gaming peripherals company is currently seeking a new Gaming Marketing Specialist to plan, develop, and oversee the implementation of effective gaming marketing strategies, programs, and initiatives in Korea. Your main responsibility will be to determine the overall marketing direction and planning. Additionally, you will be responsible for monitoring the performance of ongoing marketing activities and fine-tuning existing campaigns to maximize ROI. We expect you to create efficient marketing plans and strategies that generate sales, track and interpret key performance metrics, manage all external and internal communications, and oversee the development of marketing materials. You should be capable of finding innovative ways to attract new leads, implementing loyalty campaigns to secure customer retention, and communicating program data results and performance predictions to cross-functional teams within the organization.
JOB RESPONSIBLITIES
Ability to run marketing programs within Korea, focusing on Gaming products as the main aim.
Ability to provide technical insight, working with product marketing team on their areas of expertise to generate professional discussions, content and initiatives.
Ability to bring products to market (GTM), especially for custom-made regional products. As well as to plan campaigns targeting gaming peripherals, e-sport and AAA game launch to compete with market leaders.
Plan and develop specific regional communication content including website PDP, videos, newsletters, E-commerce contents ...etc.
Ability to do analysis of the market to ensure that the above is directly focused on the Korean market needs, competitor analysis and landscape overview.
Ability to devise and work with cross function teams to increase consumer engagement. To liaise with external customers and internally with the PR, Technical marketing, Community marketing teams to ensure that we continue to push current initiatives and push them further.
Stay up-to-date with shifting industry trends, client demographics and expectations, and key stakeholders' requirements.
Develop and oversee the implementation of an overarching marketing strategy that encompasses all media and communication channels.
Allocate the marketing budget and other resources to ensure maximum cost-efficiency.
Identify and track relevant performance indicators to ensure alignment with company goals and make recommendations for improvement opportunities.
JOB REQUIREMENTS
The successful candidate will have a marketing/PR qualification, be a self-starter, motivated, reliable and be able to work by themselves as well as a positive and can-do attitude.
Marketing experience within the PC hardware sector is a must.
Extensive knowledge of the Korean market, resellers, media partners and such.
Fluency in Korean and English is a requirement, with good verbal and written communication skills
Proven track record of developing and executing successful marketing strategies and campaigns.
Excellent communication and interpersonal skills to effectively collaborate with internal teams, external partners, and customers.
Excellent time-management and multitasking capabilities.
Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Strong analytical and problem-solving abilities, with the capability to translate data and insights into actionable recommendations.
3-5 years of experiences in PR agency or IT company is a plus.
BENEFITS
Detailed working condition and allowance, incentive will be provided when interviewing
Due to the high volume of applicants, we regret to inform that only shortlisted candidates will be notified. Thank you for your understanding.